It can combine this data with subjective feedback from subscribers as they download data or surf the Internet, to get a clearer picture of their mobile broadband experience, effectively ‘crowd-sourcing’ mobile network optimisation, it said.
The application is part of the company’s insight and experience framework.
“The mobile broadband market is growing rapidly and improved broadband service quality is fast becoming a differentiator for operators globally,” said Jari Eskola, Insight and Experience Solution Expertise, Nokia Siemens Networks.
“MQA for mobile broadband provides operators with information to plan and efficiently adjust their network capacity, as well as speed up resolution of customer complaints.”
The application is one of the systems to measure mobile broadband performance, the statement said.
Nokia Siemens Networks recommends that operators clearly outline to subscribers the client application’s use, exactly what sort of data it collects and how their privacy is protected. Take-up rate could be improved by offering bonuses such as additional SMS and voice minutes or data allowances to those who accept its use, it said.
MQA for mobile broadband can also provide real-time insight into device and network operations to customer service agents helping them accurately troubleshoot and resolve user issues.
MQA consists of a client-server architecture based on technology from Ciqual. The measurement client can be downloaded by subscribers to their laptops, netbooks or notebooks with external or embedded 3G modems, it said, adding that the client app evaluates signal strength in the cell and measures if broadband throughput rates are sufficient for the online services being accessed. The results are then sent to a measurement server for real-time display and analysis, the statement added.
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